Overview
Our MBA in Marketing Essentials provides professionals with an overview of the key concepts, theories, and practices of marketing, and equip them with the knowledge and skills to apply these in a business context. The course covers various aspects of marketing, including market research, product development, branding, pricing, promotion and advertising, sales and distribution, and metrics and analytics.
Who attends?
Anyone in a managerial or leadership position or aspiring to one.
Professionals and specialists who wish to gain holistic business knowledge and soft management skills to progress or transition in their careers.
Value of the course
- 100% Online learning
- Approximate duration: 6- 10 weeks
- Developed by professionals.
- Fully online course and assessment with no time limits
Accredited by CPD
Additionally, MBA in Marketing Essentials is accredited by CPD
Delivery Methods
In order to cater to various learning styles London College of Professional Studies provides various delivery methods to its learners, which include blended learning, online learning and distance learning, and in-class learning. The learners can choose the mode of study at their convenience.
Learners are able to:
- Firstly, Access All course materials, including online modules and written assignments,
- Secondly, Gain teacher support.
- In addition, Access the LCPS online portal (24/7 access to our user-friendly learning portal).
- Acquire Assignments Briefing
- Moreover, Receive excellent-quality study notes.
- Additionally, Obtain assignment marks and feedback.
- Finally, Receive dedicated customer support via chat, telephone, and email (Monday to Friday).
Entry Requirement
While this course has no formal prerequisites, it recommends possessing basic business acumen and numerical proficiency for success.
Module Structure
| Module Title |
|---|
| Introduction to Marketing |
| Marketing Strategy Plan |
| Market Research |
| Consumer Behaviour |
| Product Development |
| Branding and Positioning |
| Pricing Strategy |
| Promotion and Advertising |
| Sales and Distribution |
| Metrics and Analytics |
Assessment
Furthermore, The delivery of all assessments is conducted via the virtual learning environment (VLE). Assignments and research will be submitted via the Virtual Learning Environment (VLE).
Progression
By completing a MBA in Marketing Essentials, learners will have the knowledge and skills to develop and implement effective marketing strategies that align with business goals and objectives.
